eLabel

“E-LABEL” AS POTENTIAL SOLUTION…

We understand that there is great interest in “e-label” solutions that supposedly solve the problem for less cost. With almost everybody on earth having a Smart Phone, there is great interest in slimming down the product required copy on the product and offering the balance of the information on website via a Smart Phone link. We aren’t saying that won’t work, but considering how young all this technology is, and the fact that government bodies are playing catch up, is it worth the risk? Our customers say no. You may save a few pennies on booklet labels versus a simpler label, but what is the downstream risk? It could be sizable…. what if your end users complain to the authorities and put your company “on the grid” as having an issue…what if there is some kind of breakdown in the face of an emergency like not being able to access the information because the end user’s phone is dead…what if your network has gone down and left many users exposed or if the end user simply doesn’t have a phone to begin with. The list of anomalies that could get you into expensive trouble is endless. The best way to mitigate label compliance risk is putting a “hard copy” of all the required information on your product. This isn’t legal advice nor are we saying you won’t have issues, but it makes the most sense, and gives you a “logical” protection. The most logical way to give information is directly on the product which offers the best arguments in face of a government inquiry or court issue because you did everything you could to make your product label compliant and safe.