Copy Expansion Labeling is the category name for all label systems designed to expand a product's copy space.

    Today, products must carry a lot more information. Copy space is rapidly diminishing as product labels are filled with regulatory, multilingual, instructional and promotional copy. Often, important sales information is left off because it was displaced by required "legal" copy. By expanding copy space, you gain the freedom to tell your customers "all the good stuff" while leaving enough space for government required copy.

    The most popular copy expansion label is called a Booklet Label. It's comprised of a booklet or pamphlet that is married to a pressure sensitive label. It can be glued, laminated or laminated and glued. A sample of a Booklet Label is shown above. There are many other names for Booklet Label...Foldout Label, Extended Content Label, Expanded Content Label, Expanded Label, "ECL", Multi-Panel Label, Multi-ply Label, Label with Pages, and Multi-Page Label to name a few. Don't be confused by all the terms. They essentially mean the same thing. Sometimes people use the term Booklet Label to mean it's a stapled booklet rather than a pamphlet that folds out.

Regardless of what you call it, we'll understand what you mean because we've been doing this since 1981. We are the focused leader in the category. One interesting note: JH Bertrand owns the dot "coms" on all the terms above except for ECL which means you can pick the term that's easiest to remember, put it in your browser's URL and come right back to JH Bertrand.

A Booklet Label in
the making. (37 sec. video)

     Since 1981, J H Bertrand has been focused on expanding copy space. Our family of Copy Expansion Labels includes Booklet Labels-Expanded Content Labels, Short Run Booklet Labels, Mega Labels,, Data-Neckers, Outserts On Rolls, paper hang tags, short run foldout labels, Economy Encapsulations, pamphlets and booklets with double coated tape, and coupon constructions. to name a few.

Below is one example of how Copy Expansion Labels solves problems.

Example

     The picture above shows how a Booklet Label can really improve a product with too much copy. The "before" product is a common sight. Regulatory copy overshadows the brand identification and benefit statements. The label is jammed with copy. As a consumer, I would walk right past this product because it looks too dangerous to use. The "after" product shows great improvement. The non-selling, intimidating regulatory copy is hidden inside the Booklet Label. The "after" product has a more prominent brand name and logo. More copy space has given the company designers a chance to add a 4 color process pattern. And, the benefit statements are bigger. The "after" package is far more appealing. This is one of the many ways a Booklet Label can solve your problems.

Would you like a "Big Kit" sample kit? Click Here.