10 booklet label solutions slide show

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Frequently Asked Questions

Problem: Your product is deluged with regulatory copy because of EPA or FDA requirements.
Solution: Use a foldout label to hide regulatory copy. Opens up space to expand sales copy and be more creative with your graphics. The "after" product is much more appealing.

Problem: You're looking for a low cost way to increase sales.
Solution: Selling to existing customers is the lowest cost way to increase sales. Olin has rewarded their existing customers with a booklet filled with coupons, "pool care tips" and a free subscription to Swimming Pool Magazine.

Problem: You want more customers to visit your WEB site.
Solution: Use an "on product" WEB Teaser to tell your customers the exciting reasons why they should visit. 99% of those reading the WEB teaser will be customers.

Problem: Your product has become "commoditized."
Solution: Use promotions to differentiate your product from your competitor's. Give away simple tools, "how to" leaflets, magnets, samples, phone cards, coupons, rebates, etc. If you can't change your product, add value with on-product promotions.

Problem: Incomplete instructions create customer frustration.
Solution: A foldout label provides up to ten times more copy space. Clear and complete instructions reduce product misuse.

Problem: You're losing market share to competitors.
Solution: Nothing boosts sales like rebates. Use our tamper resistant coupons to get new customers to trial.

Problem: You have an SKU* for every language.
Solution: Combine languages into one foldout label. Reducing SKUs solves huge inventory problems and lowers manufacturing and distribution costs. Your customers will love having the instructions in their preferred language. * SKU - Stock Keeping Units

Problem: Nobody likes to read those big, heavy packages.
Solution: Affix a mini "informational" booklet for convenience. More people will take the time to read your sales and instructional information. Add color pictures and coupons for greater impact.

Problem: Your MSDS is often lost or misplaced by the end user, leaving everyone liable.
Solution: Affix the MSDS to the product. Your customers will appreciate having the right MSDS readily available. Legal will love it. Your customers won't be calling you to replace lost MSDS sheets.

Problem: Low product runs have you thinking you can't afford a foldout label.
Solution: We have a foldout label that is designed for short runs. We print a booklet or pamphlet and add adhesive strips. There are no dies or setup fees. The plate charges are very low.

Booklet Labels
P/S Encapsulations on Rolls
Short Run Foldout Labels
Snap On Neck-Hangers
Adhesive Coated Pamphlets
Specialty Hang Tags
Multi-Insert P/S Encapsulations
IRC's
Tamper Resistant On-Packs

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Proud member tag and label manufacturers

Since 1981, JH Bertrand has been focused on making booklet label and related constructions that expand copy real estate on products. Our family of booklet label products include: Stitched and glue bound booklet labels, booklet labels for curved surfaces, extended content labels, foldout labels, mapfold booklet labels, encapsulated booklets on rolls, two and three ply labels, wrap around labels, paper, elastic and plastic neck hangers, coupon constructions, booklets with adhesive strips and patterned resealable adhesives. We use a variety of manufacturing methods including offset and marry, plowfold, re-registration of webs, pattern glue, zone coating, randomized variable coding, off press-on press combination processes and multi pass technologies.

© 2010 JHBertrand.