Distributors
Welcome to JH Bertrand. We are looking forward to working with you!
If you are a commercial printer or print reseller, you have probably seen this ad in the major printing trade journals.
We welcome receiving your offset printing for conversion into booklet labels. You may have a medical, chemical, food, health and beauty or consumer product's customer who is interested in having you provide them with booklet labels. Please consider offering our value added products. By sending us your printing, you get to use your presses to print the project. We act as your high tech bindery. IMPORTANT NOTE: While we give you the option of sending us the printing, many distributors and commercial printers opt for having us provide it. We have several local printer-partners who offer very good quality printing at reasonable prices.
For those resellers and distributors who aren't sending us a component. Don't worry. We'll give you distributor discounted pricing.
Whether you are sending us printing or not, please review the information below. It will help you understand what you can expect from us as your partner.
Please read our preparation primer on how we need your printing prepared for shipment to us.
FAQ: Does JH Bertrand sell only to the trade?
Approximately 40% of our business is made for the trade which includes resellers, commercial printers, packaging companies, advertising agencies, and label manufacturers. The balance of our business is direct and handled exclusively by family members. While it would be nice to focus only on the trade, we need both channels to be successful as we operate in a niche. It is our intention, however, to have our business more weighted in distribution as we grow. You will find us to be very frank, ethical and honest about working any issues out. We take account protection very seriously. You can be assured that your business with us will be handled confidentially and with great discretion. If you have any questions, please call me (Jeff Bertrand) to discuss.
Jeff's message to commercial printers and print resellers. (1 minute video)
Printer & Distributors FAQ (PDF)
JH Bertrand's Competitive Guide For Resellers (PDF)
Label Printers - Why Outsource Your Booklet Labels? (PDF)
Example of how an ONSERT is prepared for conversion to booklet label.
A Booklet Label in the making. (37 sec. video)
5 most common uses for booklet labels:
1. Multilingual
2. Government required information
3. Coupon or Rebate
4. Product instructions or information
5. Direct mail promotion-digitally printed
5 top industries where booklet labels are used. (ranked by estimated US sales volume*)
1. Consumer products (food promotions-OTC-drug facts-durables)- $95 million (growing)
2. Health and Beauty (pharma-cosmetic and etc)- $65 million (growing)
3. Chemical (ag chem and general)l- $50 million (flat to growing fractionally)
4. Direct mail and digital printing- $30 million (growing)
5. Anomaly (no category)- $20 million (growing)
*Based on estimates from trade partners, our knowledge of the industry, soft competitors and how much specialized equipment exists in the market. This includes everything from 2 plies and up.