We've all had to put together something in our lives that had poor instructions.

Do you recall the frustration? The anger? The moment where you wanted to call the CEO of the company to tell him what you thought of the product? Think of how strong your negative feelings were. Think of how lasting your negative impression of the product was due to poor instruction...even after you finally figured it out.

When instructions are poor, we immediately think that the company isn't in touch or that they don't care. Don't let "lack of copy space" force you to abridge product instructions. Use a Booklet Label to give your customers all the details that they need to know to make their experience with your product a success. This is the easiest way to improve customer satisfaction.

Jeff Bertrand

please email at jhbertrand@aol.com with your comments on this idea.