If you're looking for an exciting way to add a lot of value to your product, consider "partner" promotions. A "partner" promotion gathers together "partners" who will help you pay for your promotion. These partners offer products and services that compliment yours. Bundling your offer with your partner's gives your customers more value.

For example, let's say your company makes floor cleaner. You want to offer your customers an "on product" incentive to purchase your product. You want this incentive to really differentiate your product from your competitors. You want to be the "better" value.

The first step is to create your own offering. It might be a $2.00 mail in rebate. The second step is to gather partners to participate. For example, you ask a glove, mop and sponge manufacturer to "partner" with your $2.00 rebate offering. Not only are your giving your customers "money off", but you are offering them discounts on valuable accessories.(ie mops, gloves and sponges) Your customer benefits by getting a "juicier" offer. You benefit in 2 ways: You make your product more attractive in the marketplace…AND the costs of your program are shared. Without your partners, you might have had to offer a bigger rebate to get your customers to bite. You saved money because you didn't have to offer a $4.00 rebate for example. Your "partners" win because they expose their brands to a new circle of customers.

By offering an exciting "on product" promotion, you reward existing customers, you attract new customers, you build your brand and you differentiate your product. You do all this for reduced cost because your "partners" help you pay the cost.

If this idea is interesting to you, please call JH Bertrand. 716-631-9201. We can design your "on product" promotion and help you gather your partners.

Jeff Bertrand

please email at jhbertrand@aol.com with your comments on this idea.