These days, products are becoming commoditized very quickly. Not only is it tough to keep re-inventing them, but the cost of "reformulating" or "repackaging" your products is expensive. You need a new tool in the marketing wars.

   One solution lies in using the "information" technology explosion to add value to your products.

   The idea is simple. You advertise your web site ON YOUR PRODUCT. Your web site offers important information that compliments your products. For example, let's say you're a stain manufacturer and your stain is used on wood products. Your marketing studies have shown that you'll get greater customer satisfaction if you give your customers in depth staining instructions. Everything from "staining tips and techniques" to a "frequently asked questions" section. You post the stain information on your site and wait for your marketing studies to show customer satisfaction is rising.

   The idea is sound and powerful. But, there is a missing link. You can't just put your WWW address on your product and expect your customers to visit for no good reason. It's like putting your phone number on your product. To maximize customer visits, you must explain "WHY" they need to visit your web site.

   You can do this by affixing a Booklet Label on your product that promotes your web page. Inside the Booklet Label, you put a summary of what your web page offers. You explain what your customers can expect from a visit. You show pictures of other products offered. You romance your site. If you give them good reason, you'll get a lot more quality visits.

   Just think how much those visits are worth. Your existing customers will become better customers because you have created more value for them. The least expensive way to increase sales is by tapping into your existing customer base. Your new customers will see that your company is more in tune with their needs.

   If your web site is filled with valuable information, AND your customers are aware that that information is available, you will have differentiated your product from your competitors.

   If you want to present this idea to your marketing colleagues, call us. We'll be happy to take your artwork and make a FREE no obligation Booklet Label mock-up.

Jeff Bertrand

please email at jhbertrand@aol.com with your comments on this idea.