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Out there Constructions! New constructions to show our flexiblity and creativity.
Story: Farnam, a manufacturer of animal health products,
came to us because they wanted to do a special promotion. From their
R&D, they found that their best selling horse medicine "Next Level"
would work for humans. After developing "Human Next Level", they decided the best way to
introduce it was on the Next Level package. Farnam asked us to develop
a special construction that would deliver a promotional dosage for its
customers to try. After some R&D on our part, we retooled our equipment to create the Human Next Level information/dosage package. It was a pamphlet with an elastic tie affixed to a small 3 (2 pills per dose) dosage pouch. The package was snapped over the neck of Farnam's product. The result was a huge success. The promotion was well received by Farnam's customers and a new product was born in the marketplace. Farnam sent us a letter of appreciation for our efforts on this project.Here's what we did:
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